SOTHEBY'S MOBILE & WEB APPS

SOTHEBY'S MOBILE & WEB APPS

Sotheby's Retainer Work

Sotheby's is an Ultra High Net Worth Individual oriented auction house that hired our agency to produce work which ranged from small fixes on existing interfaces to developing a five year digital strategy. I got a chance to work on several aspects of the business including research, design, strategy, and content. 

LIVE SITE


Mobile Search & Filtering Rationale

The Sotheby's iOS team asked us to review their mobile app, specifically the search and filtering system. I presented a solution that involved first creating a criteria for successful mobile search & filtering and then evaluating the existing interface based on the criteria. Next, I presented competitor solutions and other related interfaces that could also be mapped to the criteria. Lastly, I showed a proposed interface, how it compared to other solutions, and validated my design decisions using the agreed-upon criteria. 


Quick Prototype Emphasizing Speed

In order to help the client understand the timeframe and general interaction of the proposed interface, I created an interactive prototype using data scraped from their site. This really helped drive the success criteria home, especially the speed at which a filter could be added. The clients were happy and approved the work in the meeting.  


Scraping the live site to build a case for re-design

The success of the mobile search and filtering exploration shown above opened the door for evaluating and redesigning the desktop version of the search and filter mechanisms. I adopted a similar, structured, data-driven approach that highlighted several usability issues in their existing designs. 


The Key-client manager app

Part of the longer term digital strategy we took on for Sotheby's was developing not only customer facing technologies and interfaces, but internal ones as well. The goal of this app was to take all the varying and disconnected workflows of client managers within the company and unify them under a single product. Most users were combining Excel mixed with various custom methods of managing their clients. 


V1 - QUANTITATIVE RESEARCH-INSPIRED DESIGN 

V1 of the app was designed before having completed coding all the interviews. We had a wealth of quantitative data from site analytics and from having developed their existing taxonomy. We leveraged that data along with anecdotal information from having conducted the interviews to create a basic set of features communicated through the interface below. 


V2 - QUALITATIVE RESEARCH & INTERVIEWS  

After coding our initial interviews a clear pattern of requirements emerged. We found out when client managers felt the most frustrated, when they needed visibility into other data and departments, and translated these needs into a more refined set of features. Building on the quantitative data approach in V1, we shot for the sky in what we believed would be the optimal experience for our stakeholders. 


V3 - Technical Realities 

Like any project that I've worked on, technical realities and trade-offs usually come into play after a blue sky approach to design. Along with the development and project management teams, we identified what we believed was worth creating and had to compromise on some "smarter" features of the app. An example below highlights self reporting consignment chance vs. having our CRM determine this factor.  


V1, V2 & V3 SIDE-by-side